Why buy your flowers from a local florist

 

What’s not to love about flowers? They are one of the most beautiful products of nature and rich in colour and aroma. Flowers are used both for occasions and events, as well as to show different forms of affection. Flowers play a huge role on almost all occasions such as the birth of a new member of the family, or celebrating other happy occasions such as birthdays, anniversaries, Valentine’s Day, Mother’s Day, and many more. Flowers are used during sad occasions too, like extending sympathy to a loved one.
Flowers have been used for centuries to express a wide range of emotions. Flowers always brighten up your days even in ironic circumstances. Often, flowers express what words cannot.

But we hear you think: a rose is a rose! Does it really matter whether you get your flowers from a florist or a supermarket?

Florist

What is a florist?

 
In general, a florist is someone who arranges flowers to create an aesthetic presentation for sale. A florist typically has a wide range of designs and styles to create a variety of floral arrangements depending on the preference of the customer. Florists are, in most cases, community-based and can immediately fulfil the demands of their customers.
 

The florist industry in the United Kingdom

 

The florist industry in the United Kingdom specialises in the retail of cut flowers, potted plants, and floral arrangements. The florist industry consists of businesses that specialise in the retail of flower products, accessories, and its accompanying floristry services sold online or in a physical store.

The florist industry, however, does not include department stores, supermarkets, and non-specialised online retailers which also sell flowers. While these companies also sell flowers, they offer an impersonal way of selling flowers not typical of businesses that are part of the florist industry. If one is looking for a personal touch, as well as creativity, expertise and high quality, one must choose to buy flowers from a professional florist.

Over the past years department stores, supermarkets, and non-specialised online retailers have been giving the florist industry significant competition.

The florist industry is huge and comes with substantial opportunities to start a successful business. The industry consists of businesses that specialise in the retail of flower products and its accompanying floristry services sold online or in a physical store.
The sale of flowers is largely dependent on special occasions, events, weddings, funerals, and customers looking for special gifts. Florists’ sales are largely driven by referrals and reputation.

 

Competition in the florist industry

 

The structure of the flower growing industry has seen many changes in recent years. Many flower growers engage in artificial climate control, genetically altered flower varieties, and growing conditions controlled by computers, as well as the use of conditioners, preservatives, and plant foods. These changes have motivated department stores, supermarkets, and non-specialise online sellers to get involved in the retail of flowers.

Local florists have been affected by these new flower supply channels because they appear cheap and are found in convenient places. Department stores and supermarkets, however, are unable to fill all demand of flowers as special gifts. Specialist florists have not exactly suffered from the entry of these new flower retailers because they generally only retail simple bouquets and some blooms. Consumers still need and will always need specialist florists to style their wedding, funeral, corporate event and many other occasions. 

 

Florists vs. retail

 

Local florists are way better than retailers which include flower shops in supermarkets, department stores, and non-specialised stores retailing flowers. The comparison ranges from how flowers are stored, to how they are arranged and delivered to customers as well as in the area of professionalism and customer care.

Cost is the most dominant advantage of flowers retailed in supermarkets and similar establishments. Flowers bought from these establishments are relatively cheaper than flowers retailed by local florists.

The reason for the lower costs is because supermarkets buy in bulk, have them packaged, and scattered to all of their stores. Buying in bulk results in lower acquisition costs, thus they can afford to sell the flowers cheaper.

Local florists, on the other hand, cannot afford to buy in bulk because their buying power is much smaller than that of a supermarket. Therefore, they cannot compete with the lower purchase costs of supermarkets.

The lower costs of flowers in supermarkets do not, however, compare to the many advantages of buying flowers from your local florist.

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There are many reasons to favour your local florists:

 

Flowers are better cared for making them last longer

Local florists care better for the flowers they sell, so you are sure to always get the freshest, healthiest, and most superior quality flowers. Flowers sold in supermarkets may cost less, but they have a shorter lifespan because they are bought in bulk.

Florists typically carry premium and higher quality blooms while supermarkets sell low grade blooms. Whether you are buying flowers as a special gift, to celebrate a milestone, decorate your home, or express the right message, you have to ensure that your flowers are what you envisioned and that they will last a long time.

Flowers are stored in an ethylenefree environment

Fruits and vegetables contain ethylene gas. Ethylene gas is a plant hormone that regulates and speeds up their growth and development. Ethylene gas produced by fruits and vegetables, however, shortens the lifespan of flowers because it causes flower discoloration and premature wilting. Flowers sold in supermarkets are often displayed next to fruits and vegetables therefore causing them to quickly die and be short-lived. 

Florists do not expose their blooms to ethylene gas. They are nurtured with the right amount of plant food and are kept at the right temperature. Florists also frequently change the water of these blooms.

Florists offer more variety

The selection of flowers in supermarkets is limited because they are not the store’s main concern. The flowers department of a supermarket is always smaller than an average florist. They tend to sell only standard types of flowers because they are the most sellable. 

Local florists stock up on a wide variety of unique flowers not found in supermarkets. Florists can also work to design and create custom flower arrangements that look professional for any occasion.  They also come with luxury packaging, usually appealing wrappings and bows to make your bouquet look exceptionally special. 

Flowers are more eco-friendly

Local florists sell flowers that are free of pesticides and fertilisers making them eco-friendly. Florists keep most of their flowers in coolers providing a good environment for flowers to last long.

The health of the flowers should always be considered and how long they will last when on a vase. Flowers in supermarkets sit in buckets, often without water. This will make the flowers wear down fast. Another thing, you have no way of telling how long the flowers have been sitting in those buckets. Most of the time they have been sitting there for days.